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Grifin’s new model can automatically invest your money as you shop

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Investing app Grifin today officially launched its anticipated investing model called “Adaptive Investing,” which enables you to automatically invest in your favorite brands that you frequently shop from.

Grifin was founded in 2017 with the hope of making investing less intimidating and normalizing it for people who aren’t that financially savvy. To date, Grifin has raised more than $11 million from a notable list of investors, including TTV Capital, Rise of the Rest, Gaingels, NevCaut Ventures, Mana Ventures, Sidecut Ventures, Miami Angels and Playtap Media Ventures, along with Witz Ventures co-founder Austin Hankwitz and GGV Capital managing partner Hans Tung. The company says it sees about 20,000 unique new app installs per month.

Grifin’s new patent-pending technology is an evolution of its original model, which follows the premise of “Stock Where You Shop,” giving you a chance to explore the intimidating world of investing by aligning your shopping habits with stock choices.

“Investing, and even having a healthy positive relationship with money, is an incredibly difficult thing to do and achieve,” co-founder Aaron Froug tells TechCrunch. “The current system simply isn’t geared towards the individual, even with mobile access and 0% commission apps claiming to ‘open up’ investing to all. It still requires a lot of emotional energy, confidence and an understanding of how investing works. Most people still don’t feel like they have enough money to get started and even the most financially adept people I know don’t know what is inside most ETFs [exchange traded funds]. All of it is cloudy and complicated. None of it is centered around the individual.”

Image Credits: Grifin

The Adaptive Investing model aims to give users more flexibility by integrating new functionality into the app, including the ability to pause automatic payments, increase/decrease how much you want to spend and manually invest more money in a company. It also introduces a “Secret Cash” function, allowing for non-public purchases and putting more money away as cash for their future.

“This patent-pending technology builds on the original premise by integrating new functionality to allow for a more intuitive and adaptive approach to investing, centered not just around people’s daily spending habits, but how much they want to invest,” Froug adds.

By default, Grifin automatically invests $1 per transaction. For instance, when you buy a cup of coffee at Starbucks, the app withdraws $1 from your bank account, and you get $1 of SBUX stock. You can also manually increase the investment amount to a maximum of $99.

Image Credits: Grifin

However, just because you enjoy a certain brand, it doesn’t necessarily mean it’s a smart investment. Grifin now added a new “Disable Company” feature, allowing you to stop or avoid investing in certain companies. There’s also an option to pause your investments for a week.

“We are also keenly aware that just because a person spends at a specific place, they might not want to invest there… By investing in small amounts, as low as $1 at a time, the aim is to help people to learn to navigate the world of investing without incurring too many negative consequences if they don’t get it right,” Froug says.

Plus, Froug argues that Adaptive Investing reduces the impact of single-stock exposure since it encourages a diverse profile as consumers usually spend money across a wide range of companies — phone/internet bills, gas, monthly subscription services and so forth.

“I’ve been personally using our app for a little over two years and I’ve invested in 115 unique companies,” he notes.

Additionally, Grifin is planning a redesign of its app, which will include a premium version as well as an AI chatbot to help people learn how to invest.



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NASA To Make Major Announcement On Its Ambitious Mars Sample Return Mission Today; Watch Live

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NASA is hosting a press conference on April 15 for a big announcement regarding its Mars Sample Return Mission. The agency said that the speakers will discuss the next steps of the mission aimed at retrieving samples collected by the Perseverance rover on Mars at 10:30 pm IST. The speakers include NASA Administrator, Bill Nelson and Associate Administrator of the Science Mission Directorate, Nicky Fox.

You can watch the teleconference live at NASA TV and its official website here. The discussion will be based on the report by the Independent Review Board which was set up in 2023 to evaluate the technical, cost, and schedule plans prior to confirmation of the mission’s design.

ALSO SEE: NASA Shares Views Of Perseverance Rover’s Sample Collection In Latest Milestone On Mars

The Mars sample return program, apart from its complexities, has a major problem to deal with – a supposedly ‘unrealistic’ budget. Ever since its landing in the Jezero crater on Mars, the Perseverance rover has collected two dozen soil and rock samples which are waiting to be shipped to Earth early next decade.

The samples are being collected because scientists believe they might have signs of ancient life on the red planet since it used to have oceans billions of years ago.

According to NASA’s plan, it will send a lander with a rocket to Mars which will transfer the samples to an orbiter built by ESA. This orbiter will then send the samples back to Earth. All this is expected to cost between $8 to $11 billion, the review board said in its report released last September. In the upcoming announcement, NASA might clear the air regarding the feasibility of the mission and if it is worth pursuing.

ALSO SEE: What Does A Solar Eclipse On Mars Look Like? NASA Answers With Breathtaking Views





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Mess Created By NASA Will Be Inspected By ESA’s Hera Mission; Here’s All About It

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The European Space Agency (ESA) is gearing up for an ambitious mission called Hera, set to launch in October 2024. The mission’s target will be Dimorphos, an asteroid orbiting the larger space rock Didymos.

Dimorphos gained international attention when it became the subject of NASA’s Double Asteroid Redirection Test (DART) mission. On September 26, 2022, NASA’s spacecraft intentionally collided with Dimorphos to test whether altering its orbit was a viable method of planetary defense.

Now, ESA’s Hera mission is poised to rendezvous with Dimorphos in 2026, building on the groundwork laid by DART. The objectives are ambitious: Hera will delve into the Didymos binary asteroid system, conducting the very first assessment of its internal properties. Additionally, it will meticulously analyse the aftermath of DART’s kinetic impactor test, including studying the crater left behind by the collision.

Hera represents a significant milestone in asteroid deflection technology, paving the way for future planetary defense strategies. By conducting a detailed post-impact survey of Dimorphos, Hera aims to transform the DART mission into a well-understood and repeatable defense technique.

ALSO SEE: NASA’s DART Mission’s Second Observer Captures Unsettling Images Of An Asteroid Crash

What makes Hera even more groundbreaking is its role as humankind’s first probe to rendezvous with a binary asteroid system. It will also be armed with innovative technologies, including autonomous navigation and low-gravity proximity operations.

Using ground-based telescopes, scientists know that DART changed Dimorphos’s velocity but they need a close-up inspection to determine the change in its mass. The HERA mission also includes two cubesats – Milani and Juventas – that will collectively investigate Dimorphos’s composition and change in its properties.

NASA ruled the DART mission a success after the spacecraft was able to change Dimorphos’s orbit around Didymos by 33 minutes. Scientists believe that this technology could one day help us deflect a planet-killing asteroid if one heads toward Earth someday.

ALSO SEE: Collision Of NASA’s DART With Asteroid Dimorphos Changed Its Shape; Finding Excites Scientists





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Unexpected Discovery In A Nebula 3,800 Light-Years Away Leaves Astronomers Surprised

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Astronomers peering into the depths of space have stumbled upon a celestial spectacle unlike any other – a stellar pair locked in a cosmic dance, surrounded by a mesmerizing cloud of gas and dust. But what sets this duo, dubbed HD 148937, apart from the stellar crowd is a remarkable tale of cosmic collision and rebirth.

Located a staggering 3800 light-years away in the Norma constellation, HD 148937 is home to two stars of immense magnitude, each boasting a mass far surpassing that of our Sun.

Yet, upon closer inspection, astronomers were met with a perplexing revelation – these stars, once thought to be twins, harbor striking differences. One star appears 1.5 million years younger and inexplicably magnetic, while its counterpart bears the marks of age and lacks magnetic allure.

Utilizing data collected over nine years from cutting-edge instruments like PIONIER, GRAVITY, and FEROS, astronomers uncovered a violent history. The evidence pointed to a tumultuous past, wherein three stars once roamed the system, until two stars collided, birthing the stunning nebula that now envelops HD 148937.

ALSO SEE: NASA’s Hubble Telescope Captures ‘Fierce And Fabulous’ Tarantula Nebula Brimming With Baby Stars

“The two inner stars merged in a violent manner, creating a magnetic star and throwing out some material, which created the nebula,” professor Hugues Sana, lead investigator explained in an official statement.

This cosmic ballet not only reshaped the system’s destiny but also shed light on a longstanding mystery in astronomy – the origin of magnetic fields in massive stars. While magnetic fields are common in stars like our Sun, their presence in more massive counterparts has long puzzled astronomers. The discovery of HD 148937 provides compelling evidence that such magnetic fields can arise from stellar mergers, a phenomenon observed only in theory until now.

“Magnetism in massive stars isn’t expected to last very long compared to the lifetime of the star, so it seems we have observed this rare event very soon after it happened,” said Abigail Frost, lead author of the new paper published in the journal Science.

ALSO SEE: ESO’s Very Large Telescope Captures ‘Gloomy Portrait’ Of Cone Nebula, A Staggering Star Factory





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